Brendan in a sauna holding a shaker and a jar of tallow

I Use Every One of These Myself.

I'm Brendan. In my late teens I hit a wall, and I knew I had to change. So I moved to Santa Cruz, went back to school, and started stacking good habits one at a time. Now I want to help other people do the same.

Brendan in a green tank top holding a bar

At UC Santa Cruz I studied how people around the world used to eat. They ate real food, meat included, the way humans always have. I'm not the carnivore guy and I'm not the vegan guy. We're omnivores, and that's the "Paleo" in our name.

Brendan drinking, holding an electrolyte stick

My buddy Joe and I started out in a small kitchen in Santa Cruz. Everything we found on the shelf was loaded with sugar or weird extras, so we built our own factory and started making it ourselves. We don't use stuff like silicon dioxide or titanium dioxide. That stuff helps the machines, not you.

We don't have investors, so nobody tells us to cut corners. Everything's made in the USA with simple ingredients and nothing fake. I use every one of these products myself. I just want to help people feel what real health actually feels like.

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